This program departs from classic "writing" programs that focus on the micro skills of grammar, punctuation, and sentence structure. It is also not a presentation skills program. It looks exclusively at organizing information to increase knowledge/understanding or to influence thought/action. It is delivered in a 2-day format and accommodates up to 14 participants.

• Day 1 includes all 14 participants in a workshop format during which key organization concepts are presented and used to organize a "real world" communication that participants bring to the program via a pre-work assignment.
• Day 2 is divide into half-day sessions to include 7 participants each. Participants present an overview of their organization strategy and receive feedback from the instructor and group.

BTRC teaches Organizing Communications for Impact using a three-phase approach:

Phase 1 - Decide Purpose

• General Purpose: Inform or persuade?
• Specific Purpose: Informing or persuading about what?
• Audience Analysis: Who are they…alone…in relationship to one another/topic?
• Landscape Analysis: Who am I in relationship to them? What's the occasion?
• Specific Purpose for Audience (SPA): What is the bottom line?

Phase 2 - Select, Order and Support Key Points

Select - So much to say, so little time.

• Scope: What is there to know?
• Slice and Dice: What matters?

Order - Prioritizing with purpose.

• Linear: State then support
• Linked: Support then state

Support - How much is too much?

• Details: Right levels
• Examples: Make the point
• Descriptions: Create vision
• Definitions: Techno babble
• Statistics: Comprehendible
• Testimony: Significant and credible

Phase 3 - Refine and Package Message

• Open: SPA and Credibility
• Close: State/Restate Specific Purpose, Next Steps
• Flow: Balance, Strength, Cohesion
• Enhancements: Visual Support, Documentation